蓬果（學(xué)名蓬蘽）與懸鉤子屬植物作為兼具野生珍稀屬性與豐富營(yíng)養(yǎng)的原料，其開(kāi)發(fā)的果粒果汁飲料在市場(chǎng)中可形成差異化競(jìng)爭(zhēng)優(yōu)勢(shì)。以下從原料價(jià)值、營(yíng)養(yǎng)健康、口感體驗(yàn)、地域文化等維度，系統(tǒng)梳理核心賣(mài)點(diǎn)：

Pengguo (scientific name Pengxu) and Rubus plants, as raw materials with both wild rare properties and rich nutrition, can form differentiated competitive advantages in the market for their fruit juice beverages. From the dimensions of raw material value, nutrition and health, taste experience, regional culture, etc., systematically sort out the core selling points:



一、野生珍稀原料：地域限定的自然饋贈(zèng)

1、 Wild Rare Raw Materials: Natural Gifts Restricted by Region

作為薔薇科懸鉤子屬的"近親組合"，二者均具備"野生+限定"的稀缺屬性。蓬蘽廣泛分布于浙江、江西、福建等江南地區(qū)，俗稱"阿公公""野草莓"，是承載一代人童年記憶的"土味水果"，僅在4 - 5月成熟，果期短且依賴自然生長(zhǎng)。懸鉤子屬植物則多生長(zhǎng)于1500米以下的向陽(yáng)山坡灌叢，中國(guó)東南部品種氨基酸含量高達(dá)5.443 - 8.411g/100g·DW，維生素E含量0.918 - 2.119mg/100g·FW，天然生長(zhǎng)環(huán)境賦予其"非人工種植"的生態(tài)標(biāo)簽。



**賣(mài)點(diǎn)延伸**：可打造"野生采摘+限定產(chǎn)區(qū)"概念，如標(biāo)注"浙江天目山原生蓬蘽"或"閩東山區(qū)懸鉤子"，通過(guò)溯源故事強(qiáng)化自然稀缺性，區(qū)別于工業(yè)化種植的普通水果原料。

**Selling point extension * *: It can create the concept of "wild picking+limited production area", such as labeling "Zhejiang Tianmushan native Peng" or "Fujian eastern mountainous area hanging hook", strengthening natural scarcity through traceability stories, and distinguishing it from ordinary fruit raw materials grown in industrialization.

二、雙效營(yíng)養(yǎng)矩陣：傳統(tǒng)功效與現(xiàn)代科學(xué)的結(jié)合

2、 Dual effect nutrition matrix: the combination of traditional efficacy and modern science

產(chǎn)品營(yíng)養(yǎng)賣(mài)點(diǎn)可構(gòu)建"基礎(chǔ)營(yíng)養(yǎng)+特色功效"的雙重體系：

The nutritional selling points of the product can build a dual system of "basic nutrition+characteristic efficacy":

- 多維營(yíng)養(yǎng)素組合：懸鉤子果實(shí)富含20余種氨基酸、鉀、鐵、鋅等礦質(zhì)元素，蓬蘽則含有豐富維生素C與膳食纖維，二者復(fù)配可實(shí)現(xiàn)"氨基酸+維生素+礦物質(zhì)"的全面營(yíng)養(yǎng)補(bǔ)充。其中有機(jī)酸含量0.721 - 4.910%，能促進(jìn)消化酶活性，提升營(yíng)養(yǎng)吸收率。



- 藥食同源價(jià)值：據(jù)傳統(tǒng)醫(yī)學(xué)記載，懸鉤子（覆盆子）具有益腎固精、養(yǎng)肝明目的功效，蓬蘽全株及根入藥可消炎解毒、清熱鎮(zhèn)驚?？稍诋a(chǎn)品宣傳中合規(guī)標(biāo)注"傳統(tǒng)藥食同源原料"，吸引關(guān)注養(yǎng)生的消費(fèi)群體。

-The medicinal and edible value of the same origin: According to traditional medical records, raspberries have the effects of nourishing the kidneys, consolidating essence, nourishing the liver, and improving vision. The whole plant and roots of Polygonatum sibiricum can be used as medicine to reduce inflammation, detoxify, clear heat, and calm the nerves. Compliance labeling of "traditional medicinal and edible raw materials of the same origin" can be used in product promotion to attract consumers who are interested in health preservation.

三、雙重咀嚼體驗(yàn)：差異化的口感設(shè)計(jì)

3、 Dual chewing experience: differentiated taste design

依托原料特性打造獨(dú)特口感記憶點(diǎn)：

Creating unique taste memory points based on the characteristics of raw materials:

蓬蘽果實(shí)呈空心狀、表面帶絨毛，懸鉤子果肉飽滿多汁，二者搭配形成"脆嫩+綿密"的雙重果粒質(zhì)感。相較于普通果汁的單一液態(tài)口感，該產(chǎn)品可突出"每口都有嚼得到的野果顆粒"，針對(duì)Z世代推出"野趣嚼飲"場(chǎng)景概念。同時(shí)，0.721 - 4.910%的有機(jī)酸含量形成"酸甜黃金比"，既保留野生果實(shí)的清爽風(fēng)味，又避免過(guò)酸或過(guò)甜的膩感，適合搭配早餐、下午茶等多種場(chǎng)景。



四、地域文化共鳴：童年記憶與鄉(xiāng)土情懷

4、 Regional Cultural Resonance: Childhood Memories and Local Sentiments

蓬蘽在江南地區(qū)擁有"苗子""嘎公"等十余種俗稱，是幾代人童年采摘的山野美味；懸鉤子屬植物則因魯迅《從百草園到三味書(shū)屋》的描寫(xiě)而具備文化符號(hào)屬性。

Pengqian has more than ten common names such as "Miaozi" and "Gagong" in the Jiangnan region, and is a delicious mountain and wild delicacy picked by several generations of people in their childhood; The plants of the genus Rubus have cultural symbolic attributes due to the description in Lu Xun's "From the Hundred Herbs Garden to the Three Flavor Bookstore".

**營(yíng)銷(xiāo)切入點(diǎn)**：可通過(guò)"尋找童年野果味"主題活動(dòng)，邀請(qǐng)消費(fèi)者分享地域俗稱與采摘故事；設(shè)計(jì)"野果科普卡片"，解析蓬蘽與懸鉤子的辨識(shí)特征，建立"懸鉤子家族"的專業(yè)認(rèn)知，既解決市場(chǎng)教育問(wèn)題，又強(qiáng)化產(chǎn)品的文化附加值。



五、天然健康背書(shū)：無(wú)添加的純凈承諾

5、 Natural Health Endorsement: Pure Promise without Additives

針對(duì)現(xiàn)代消費(fèi)者對(duì)"清潔標(biāo)簽"的需求，可突出原料的天然屬性：野生蓬蘽與懸鉤子生長(zhǎng)過(guò)程不依賴人工施肥打藥，加工環(huán)節(jié)采用"低溫鎖鮮+物理壓榨"技術(shù)，避免添加人工色素、香精及防腐劑。同時(shí)，強(qiáng)調(diào)"100%野果原汁+真實(shí)果粒"，通過(guò)第三方檢測(cè)報(bào)告佐證營(yíng)養(yǎng)成分保留率，滿足健康飲品的消費(fèi)升級(jí)需求。